AI-native CRM for website agencies

From prospect to close β€” with AI by your side.

Pipeline CRM with AI lead scoring, AI pitch-email generator, and team collaboration. Built specifically for agencies that create websites and track their leads professionally.

0 Leads in free plan
0 Team members (Pro)
AI Lead scoring & pitch
Pipenest
12Total
7Active
3Won
60%Win Rate
Research
Baeckerei Schmidt
Autohaus Weber
Building
Praxis Gerneth
Fliesen Belgart
Review
Impuls Optik
Ready
Kolde Treppenbau
Contacted
Hof Sandbrink
Won
Stoffecke OS
The Problem

Generic tools are not built for you.

Asana, Monday, Trello β€” great tools. But not for website agencies.

Generic columns

No website-specific phases. You cobble together columns that never quite fit. Research, Building, Review, Ready β€” none of that exists there.

The wrong metrics

No pipeline value, no win rate, no funnel. You are flying blind and have no idea how your sales actually performs.

50 features too many

Gantt charts, time tracking, dependencies, forms β€” things you will never need for your website business. But you pay for them anyway.

How it works

Your workflow β€” visual, traceable, automated.

From the first lead to the close β€” in five steps that feel like a flow.

  1. 1

    Find lead

    Find and rate outdated business websites in your area.

  2. 2

    Build demo

    Modern website demo as a door-opener β€” fast and convincing.

  3. 3

    AI Pitch email

    Personalized pitch email at the push of a button β€” generated from lead data.

  4. 4

    Track follow-ups

    Contact history, reminders and deadlines β€” all automated.

  5. 5

    Celebrate the close

    Lead becomes customer. Win rate climbs. Pipeline grows.

Features

Everything you need. Nothing you do not.

Custom pipeline phases

Predefined phases that map exactly how website projects run. Fully customizable in the Pro plan β€” rename, add, reorder.

  • Research β†’ Building β†’ Review β†’ Ready
  • Contacted β†’ In Talks β†’ Won / Lost / Paused
  • Drag & drop Kanban or list view
  • Pro: Create and customize your own phases
Research
Building
Review
Ready
Contacted
Won
New Lead

Custom task checklists

Predefined website tasks every project must go through. Create your own task templates and adapt them for your team in the Pro plan.

  • Design, Development, Responsive, SEO
  • Accessibility, Content, Pitch Ready
  • Pro: Define your own task templates (up to 25)
  • Business: Up to 50 custom tasks
0%
Analyzed
Design
Development
Responsive
SEO
Accessibility
Content
Pitch Ready
Deployed

Contact tracking & reminders

Every contact attempt is documented. Plus follow-up reminders with due dates β€” so no lead is lost.

  • Track email, call, meeting
  • Follow-up reminders with deadline
  • Overdue indicator on lead cards
  • Full contact history per lead
Mar 15

Pitch email with demo link sent

Mar 18 Call

Phone call β€” interested in redesign, meeting scheduled

Mar 22 Meeting

On-site demo presentation, offer discussed

Mar 29 Reminder due!

Follow up on the offer β€” deadline today

Analytics & metrics

Pipeline value, win rate, conversion funnel, and analytics dashboard β€” all at a glance. No spreadsheets, no manual reports.

  • Pipeline value and win rate automatically
  • Funnel visualization in real time
  • Pro: Analytics dashboard with trends
  • Conversion rates between phases
0 Total
0 Active
0 Won
0 Win Rate
0 Pipeline
Premium

Even more power with Pro & Business

All the features that accelerate your growth.

AI Lead Scoring AI Pitch-Email Generator Team collaboration (up to 25) Follow-up reminders Analytics dashboard Activity feed Automation rules CSV/Excel export Webhooks & API Custom fields Saved views @Mentions in notes
In-App

This is how Pipenest feels.

Intuitive. Fast. Everything in one place. Click through the app β€” right here.

app.pipenest.app/dashboard
MK SH TB
12Total
7Active
3Won
60%Win Rate
18,5kPipeline
Research3
Baeckerei Schmidt
BSFood
1.8kScore 42
Autohaus Weber
AWAuto
Building2
Praxis Gerneth
PGMedical
3.2kScore 68
Fliesen Belgart
FBCraft
Review1
Impuls Optik
IORetail
2.4kScore 76
Ready1
Kolde Treppenbau
KTCraft
4.1kScore 88
Contacted1
Hof Sandbrink
HSFarming
5.6kFollow-up today
KT
Kolde Treppenbau GmbH
Ready Craft
Progress100%
ValueEUR 4,100
Score88
AI AI Pitch-Email Generator
Subject Your website β€” a fresh look for Kolde Treppenbau

Hello Mr. Kolde,

while researching local craft businesses, I came across the website of Kolde Treppenbau. Your reference projects are impressive β€” the online presence could do them more justice.

I have built a short demo version of your site that shows what a modern, mobile-optimized presentation for your business could look like...

Personalized from lead data
Lead Score Breakdown
Task Completion
Engagement
Notes & Activity
Phase Velocity
Tasks
Analyzed
Design created
Responsive & SEO
Accessibility
Send pitch

Analytics Dashboard

Last 90 days
42Total leads+12%
18Wins+6
43%Win Rate+4%
72kPipeline Value+18k
Conversion Funnel
Research
42
Building
33
Review
26
Ready
23
Contacted
19
Won
18
Wins per month
Jan
Feb
Mar
Apr
May
Jun
+42% vs last quarter

Team Activity

All Phases Notes Team
MK
Marco moved Stoffecke OS to Won
2 minutes ago
SH
Sarah added a note to Hof Sandbrink β€” @Marco take a look
14 minutes ago
TB
Tim generated an AI pitch email for Kolde Treppenbau
38 minutes ago
MK
Marco checked off task Responsive on Praxis Gerneth
1 hour ago
SH
Sarah imported 3 new leads from CSV
2 hours ago
TB
Tim set a reminder for Autohaus Weber β€” follow-up in 3 days
earlier today
Drag & Drop Kanban
AI Pitch in 3 seconds
Live team presence
Smart reminders
Comparison

Pipenest vs. generic PM tools

Less is more β€” when it is the right thing.

Feature
Pipenest
Asana, Monday & Co.
Website-agency pipeline
Built-in + Custom
DIY columns
AI Lead Scoring & Pitch
Integrated
Not available
Contact tracking + reminders
With follow-ups
Separate CRM needed
Analytics + conversion funnel
Dashboard integrated
Spreadsheet needed
Webhooks & REST API
Zapier, Make, n8n
Enterprise plans
Automation Rules
Business plan
Expensive, complex
Learning curve
Minutes
Days / weeks
Price (Solo)
Free / from 19 EUR
8-30 EUR/user/month
Complexity
Focused
Bloated
Voices

What agencies say

"Finally a tool that understands how website projects run. No 30-minute onboarding β€” just open it and go."

MK
Marco Kettler
Owner, Kettler Webdesign

"The AI Lead Score instantly shows me which leads to prioritize. And the pitch generator saves me 20 minutes per cold-outreach email."

SH
Sarah Hofmann
Creative Director, Pixelwerk

"Since we started using Pipenest with the team, no lead slips through anymore. Reminders, assignment, activity feed β€” finally all in one place."

TB
Tim Brockmann
CEO, Brockmann Digital
Pricing

Choose your plan

Start free. Upgrade when you grow.

Free
For solo freelancers getting started
EUR 0 / forever
  • 25 leads
  • Kanban & list view
  • Pipeline metrics & funnel
  • 10 task checks per lead
  • JSON import & export
Start free
Business
For larger teams & agencies
EUR 49 / month
  • Everything in Pro, plus:
  • 25 team members
  • Automation Rules Engine
  • 50 custom fields
  • REST API with API keys
  • 10 webhooks
  • Unlimited saved views
  • Unlimited activity feed
Start Business

Ready to stop losing leads?

Built specifically for website agencies. Start free with 25 leads. Upgrade anytime.

Create account now